Small Business Internet Marketing: Ideas & Solutions for Advertising Small Businesses Online: The Sales Lead Generation Bible (Volume 2)

Small Business Internet Marketing: Ideas & Solutions for Advertising Small Businesses Online: The Sales Lead Generation Bible (Volume 2)





This book cuts to the chase, and is very direct about its purpose and how it will improve your business: ** Small Business Marketing is only about getting more customers-about generating leads that become the sort of clients you want many more of. ** Everything else like 'raising your profile' is just so much hot air. Or falls in the category of "nice to have, but way too expensive for my small business". This famous quote from John Wanamaker sums up the advertising and marketing dilemma of big business: "Half the money I spend on advertising is wasted; the trouble is I don't know which half." Well, you'll soon discover that in advertising small businesses, the wastage is typically 80%, and we DO know where most of it is wasted. Marketing guru Toby Marshall and his team of internet specialists understand how to get more clients-and reveal how to achieve it in their latest book. These small business advertising strategies deliver measurable results. With the internet strategies revealed, your marketing will produce dramatically improved results. Our internet marketing consultants are experts at improving your visibility online & getting you more leads, clients & sales. But online internet marketing is only one of the strategies explained in depth in this small business marketing bible - and with over 325 pages, it is your Complete Guide. It also explores offline strategies to increase clients and sales. Finally-no BS, clear and simple marketing that really works!









List Price: $ 14.23



Price: $ 147.39



Internet Marketing Intelligence: Research Tools, Techniques, and Resources





For market researchers, the question is not should they use the Internet, but rather how they should use the Internet. Internet Marketing Intelligence: Research Tools, Techniques & Resources, 1/e, shows researchers exactly how to do this. This specialized, practically focused, succinct, flexible, how-to text shows researchers how to document the resources, delineate the tools, and to demonstrate the techniques utilized when conducting marketing research on and through the Internet.

Traditional marketing courses continue to introduce the e factor into their classrooms as the Internet integrates itself into these subject areas, and, unlike other texts in this area, Internet Marketing Intelligence provides in-depth coverage of online market research concepts and techniques that help marketing students obtain timely and accurate information necessary to orchestrate the marketing mix. Using a step-by-step approach, the text demonstrates how to utilize the Internet to target customers and create and implement marketing plans. The foundations (whens, wheres & hows) of how the Internet assists marketing practitioners in their essential tasks of gathering, evaluating and applying marketing intelligence is also explored both in the text.









List Price: $ 36.87



Price: $ 12.64







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